There’s more music on the internet than ever before. More videos. More creators. More tools. What’s missing is space. Space where music and stories can actually live as culture, not just pass through a feed.
Music videos and narrative projects still get made every day. They just disappear faster than they used to. Not because they’re weak. Because the system that used to carry them changed how it decides what matters.
For a long time, YouTube worked like an open road. A music video wasn’t decoration or marketing filler. It was the core unit. Sound, image, place, attitude. The same was true for projects built on continuity. Worlds. Characters. Return visits. Memory mattered. Time mattered.
That version of YouTube is gone.


